The Keen loop
Keen solves the planning problem with a simple loop:
Ideas → Plans → Memories
Save something you might want to do. Turn it into a plan that actually gets sent. Remember what happened when it’s over.
Chat sits in the middle - not as a separate feature, but as the place where plans survive contact with reality.
Getting around
| Tab / button | What it’s for |
|---|---|
| Home | Ideas, Plans, and Memories — your day-to-day hub |
| Calendar | Your upcoming plans on a calendar |
| Chats | Friends list and conversations |
| Keen (centre button) | Build and send a plan |
Profile — tap your avatar on Home for settings, collections, feedback, and sharing your profile to friends.
Ideas - capture what you might do
An idea is anything you might want to do - a restaurant, a hike, a game night, something you made up. You save ideas when you stumble on something good but aren’t ready to commit yet.
Ideas live on Home → Ideas and in your Saved Ideas collection (also in Profile). They’re bookmarks for your future self - so “we should try that place” doesn’t disappear into a group chat.
How this helps: you stop losing good suggestions before they become plans.
Plans - make it happen
A plan is an idea with intention behind it. It has:
- What - the activity
- Who - friends you’ve invited, or yourself
- Where - a place, if it matters (optional)
- When - a date and time, if you have them (optional)
Tap the Keen button to build a plan, then slide to send when you’re ready. A plan is the difference between “we should get coffee” and “coffee, Saturday, 10am, here’s the place.”
Upcoming plans also appear on Home → Plans and the Calendar tab.
How this helps: vague intention becomes something concrete enough to act on.
Chat - keep planning in one place
When you send a plan, Keen drops it into a chat with the friends you invited. Chat is where the last-mile decisions happen - running late, changing the venue, confirming who’s in.
You can also share any idea, plan, or memory into a chat. That’s how plans escape the group chat: instead of scrolling past “yeah we should,” everyone sees the same structured invitation.
Keen chat includes custom stickers and reactions, reply threads, voice memos, and photo sharing - the things that make coordination feel human, not bureaucratic.
How this helps: planning stays in one thread, attached to the plan itself.
Memories - remember what happened
After a plan happens, navigate to it and hit Add to memories. A memory is a record that you actually did the thing - photos optional, the plan metadata alone already beats forgetting.
Memories live on Home → Memories, in your Calendar, and in Profile. They’re proof the plan worked, and a way to look back on what you’ve built with the people you care about.
How this helps: good times don’t blur together. You can answer “what did we do this year?” without digging through camera rolls.
The loop in practice
| Stage | You might say… | Keen gives you… |
|---|---|---|
| Ideas | “That looks fun” | Something saved before you forget |
| Plans | “Let’s actually do it” | A structured invitation |
| Chat | “What time works?” | One place to coordinate |
| Memories | “That was a great night” | A record you can revisit |
Ready to try it? Start with Start with an idea.